Sarah Halfpenny Events


A proven method of realising your potential

Mentoring provides a great alternative to formal training. We offer our experience within the field of event management to help others develop their career, skills and expertise through bespoke one-to-one mentoring sessions. Building a relationship with a mentor can have a really positive effect on the mentee and their professional development whether they are just starting out or are already established as an event manager.

We all learn differently

It is widely understood that people learn and assimilate information in different ways; some through reading or hearing, others prefer watching or doing. Mix these diverse learning styles with unique skill gaps, and it is clear that a generic event management course may not always provide the best learning experience or value for money.

Mentoring offers a personal and specific learning journey which provides the mentee with real added value. It is a development technique based on the use of one-to-one discussions to enhance an individual’s skills, knowledge or work performance.

Who is mentoring aimed at?

Mentoring is open to anyone who wishes to develop their skills and knowledge to establish a career within the field of Event Management, from those with little or no experience to qualified Event Managers looking for the next step. Mentoring is perfect for those who:

  • Are looking at pursuing a career in event management but are not quite sure how to go about it
  • Are already working within the industry and would like to develop their skill set or fast track without having to undertake formal training
  • Are in a strategic leadership role and would value the opportunity to meet an independent event management professional who can listen, provide advice, guidance and support on the key issues, challenges and opportunities they face

How does it work?

Through our mentoring sessions we provide a neutral sounding board ensuring total confidentiality and have no agenda other than assisting you in your journey to develop and reach your goals. Drawing upon our knowledge and experience, the approach is always tailored to the individual’s needs.

Each mentoring session is up to 2 hours held in a neutral location at a time that suits you, as is the number and frequency of sessions needed. The important thing is that once we have established a working relationship, the sessions are structured so that they are always informative, practical and supportive of your endeavours.

Mentoring Costs

I’m open and transparent about my fees. I’m happy to work with both personal and business clients.

Single Session


Set of 5 sessions

Please note that there may be additional costs dependent on the location of the sessions

Sarah's credentials

I have worked within the industry for 19 years. I have been fortunate enough to have planned, developed and delivered over 150 events across the UK, Europe and the USA. I have witnessed first hand the amazing, wonderful and at times stressful world of event management.

Over the years I have trained, mentored and supported over 60 event professionals covering all aspects of event management, event marketing, content production, event planning and project management. Many of these individuals are now in senior roles managing large event portfolios.

Client endorsements

Don’t just take it from us, see what some of our mentees have to say about their experience…

Thank you for helping me to understand a little more of the world of Event Management. I now feel more able and confident to entre the industry in a role that will suit my skills and interest”

Sarah really takes the time to listen, understand the challenge and offers sensible, practical suggestions and solutions”

One session with Sarah made me feel so much better about my career. She gave me the confidence to pursue my interest in event production and has been available for me to chat to since; I would highly recommend her"

How can you develop new skills and a new career?

Get in Touch

You can use the form below to send us a message, or if you prefer, please feel free to call or email

Other Options

Call Us Email Us