Sarah Halfpenny Events

Event Management Training | From Strategy to Delivery and Everything In Between!

by Sarah Halfpenny

1 Day Course: £195, Date to be decided by you!

Book this course through 21st Century New Media

The Events sector is a fast-growing industry with more and more business organisations realising’s its powerful marketing potential. Effectively delivered, an event has the potential to generate new business, increased brand awareness, help foster new partnerships and provide important pieces of content to create momentum and increase engagement. Done successfully, an event can stimulate real business growth and development.
To successfully design, plan and deliver a one-off or repeat event, there is a toolbox of project management skills and processes that an effective Event Manager can apply.
This exclusive course covers the fundamental elements required to project manage an event from concept to completion, whatever event you are planning, the same principles apply. This course covers all aspects of event management from creating a strong and effective event strategy, designing an event format that works, exploring sponsorship and content potential to developing a project plan, delivering it on time, in budget and on brand!


• You will gain a clear understanding of how to create a clear and meaningful event strategy
• You will gain a full understanding of the event life cycle
• You will gain an understanding of event project management process and techniques
• You will gain an understanding of how to organise a successful event.

Course Content

Constructing the Event Brief
• Defining event objectives
• Defining event benefits
• Understanding the audience profile
• Designing the correct Event format

Event Sponsorship
• Creating a sponsorship package
• Researching event partners and sponsors
• Managing key stakeholders and sponsors

Event Content
• Planning your content (Social Posts, Photos, Video, Press)
• Identifying content marketing channels
• Content production and scheduling
• Story telling post event

Event Marketing
• Defining the ‘why’
• Articulating the benefits of attending
• Crafting the marketing messages
• Understanding marketing channels
• Scheduling your marketing

Building a Project Plan
• Defining tasks, roles and responsibilities
• Time scales, milestones and contingency

Budget and Financial Controls
• Creating an event budget
• Understanding income and expenditure
• Budget control

Selecting Suppliers
• Supplier research and selection (Venues, catering, entertainment etc.)
• Supplier and stakeholder management
• Contracts and agreements

Delegate Management
• Delegate Registration
• Joining Instructions
• On site meet and greet
• Follow up and feedback

Event Logistics
• On site schedule (Delivery’s, set up, pack down)
• Risk assessment
• Health and safety
• Staffing

Post Event Activities
• Post event close down procedure
• Delegate feedback
• Content production and scheduling
• Marketing messages
• Review and reconcile budget