Tip, advice and things of interest
Every week, we endeavour to write insightful and usefully articles which offer our personal insights, commentary, ideas and guidance on all things events. From helpful tips to seeking great speakers, we provide advice on how to make your event run smoothly and gain attention.
So this wasn’t the Awards Launch event I had planned but in the absence of in-person events I am so pleased with our pivot to an online announcement. I love […]
Having supported clients with their online events journeys and witnessed many (especially in recent months), I have penned a few handy hints and tips that may prove useful for those […]
2019! Our most successful yet! Wow what a year. We have had the privilege to work with some amazing clients this year on some new and exciting events. Events that […]
I am proud to be working with the talented team at Filter Digital, developing their new event programme, the Filter Exchange! Here is a quick event review of how their […]
Hosting an event can be hugely beneficial to the growth of a small business. I want to quash the misconception that events are only for the big companies with large […]
There has been a lot of commentary recently, on the topic of wellness for event professionals. I have to admit, that in my 4 years of writing event blogs, ‘wellness’; […]
I have written a lot over the years about the importance of creating and distributing RELEVENT and ENGAGING content pre, during and post event. In this blog, I wanted to […]
Over the last 6 months, we have seen an increasing need to support our clients with their event sponsorship efforts. Gaining event sponsorship is often essential to an events viability. […]
There is no getting away from the fact, that hosting an event costs money. For those who have event budget, sponsorship is sought to uplift the event experience and to […]
Having supported and managed a number of very different Award Events over the last 18 months, I thought it would be useful to share some of my top tips to […]
Reward and recognition events seem to be dominating the event scene. There are Awards spanning every sector, size and scale of business. For all levels of seniority, expertise and experience. […]
Just wanted to share some exciting news with you… I’ve been chosen as a finalist by a panel of judges for a national business award! The Mpower National Business awards […]
It’s no secret that many events benefit from having a sponsor on board. A well-managed event sponsorship agreement can certainly provide financial reward, accelerate delegate sales and help promote your […]
I have written a lot about how to make an event successful, meaningful and impactful. I have not yet however tackled the common mistakes people make that lead to events […]
All businesses, large or small has a marketing and communication plan. It probably includes the usual mix of newsletters, articles, blogs, adverts, social media stories and more. But does it […]
1 Day Course: £195, Date to be decided by you! Book this course through 21st Century New Media https://www.21newmedia.com/training-courses/event-management-training-courses/ Overview The Events sector is a fast-growing industry with more and […]
An event is a great marketing tactic and should be considered as a key component of any communications and PR plan. So, if you have something to communicate, tell customers […]
Whether we like it or not, food is a really important element of any event. Whether it’s breakfast, lunch, dinner or something in between, your guests, delegates and sponsors value […]
Trade Shows and Exhibitions continue to offer businesses the opportunity to promote themselves to potential new clients, prospects and current customers alike. Done well, it can provide positive exposure and […]
According to the Cvent Global Benchmarking study 2016, 36% of marketing budgets are now spent on meetings and events. Having spoken at a few events recently, the audience have been […]
Events that offer exceptional customer service are thriving. In a crowded and competitive live events market it’s more important than ever to ensure each delegate’s needs are not only met, […]
Venue sourcing for your next event is crucial to its success. With so many things in play from the location, accessibility, room layouts to venue style, it’s important that the […]
Absolutely, and here are a few reasons why. In my opinion an event should be, at the very least, considered as part of any communications, marketing and PR plan. It’s […]
At Sarah Halfpenny Events, we offer specific and skills focused mentoring within the field of event management. We believe mentoring provides a great alternative to formal training. We offer our […]
Never wishing to stand still, the Sarah Halfpenny Events team have spent some time refining the event management services we provide to offer something a little more flexible for both […]
I do think that when we speak about providing good customer service within the events industry the immediate thought is providing a big smile and warm hello upon arrival to […]
Many conferences, seminars and workshops still follow a ‘coded format’ which delegates come to expect. This comprises of tea and coffee on arrival, introductory talk, presentations, time for Q&A and […]
1) Think Location First things first, you have to ensure the location of the marquee site is both sensible and practical. By this I mean, will your guest and indeed […]
This highly focused event, organised by the very talented team at Forum Events, brings together both meeting and event professionals and product and service providers within the events sector. Running […]
Some have approached me just to gain more information about the landscape of the industry and the roles available to them. Some have wanted help articulating and packaging their skills […]
The course has been specially designed for those who are responsible for the creation and performance of events within their business and those who currently manage an events team or […]
During the event planning phase, I became involved with a charity who knew they wanted to deliver an event that would bring in much needed funds to purchase a piece […]
The client brief was clear. It was to run an event that officially launched their new product into the marketplace, generating positive press coverage and awareness within the industry. The […]
By utilising technology that is both appropriate to the event format and audience can be a great way to engage people, especially with competitions, leader boards and the use of […]
Traditionally, a large proportion of the events being produced were what I class as ‘safe’ and ‘unimaginative’. Whether it was a seminar, lecture or conference, there would be a standard […]
Fuel So first things first, pack yourself a bottle of water and some quick no mess, non smelly snacks. Typically, we get on-site and hit the ground running. Inevitably we […]
Top Tip number 1: Create a schedule of the day It’s so important to schedule all the key tasks of the day. Allocate enough time to set up all the […]
Budget Its so important to reconcile your budget to ensure you have an accurate picture of all income and expenditure, profit and loss. Ensure all your suppliers have been paid […]
One of the first steps when planning any event is to create your event budget. This is simply a breakdown of all likely costs and expected income that will be […]
Sourcing good speakers takes time – don’t skip the research phase All to often I attend events that cover exciting topics, new innovations and provide the opportunity to discuss different […]
In most event marketing collateral there are the obvious and generic reasons anyone would attend an event; it provides delegates with the opportunity to hear about the latest products, services […]
There are however a few questions that often get forgotten which not asked could impact upon your budget and delegate experience. Below are my top 5 questions to ask any […]
When it comes to planning an event, people often only have one simple objective in mind, to launch a product, present a case study or debate a topic etc. While […]
I have pulled together what I believe are the 9 key elements that makes a great event “great”. 1. Have a clear understanding and set clear objectives to what it […]
Recently I have seen a real emphasis on the production of good quality targeted content, not just content that tells a story of the event but content that starts to […]
We are all too aware of the benefit of having an event sponsor. They pay money to be associated with your event. The benefit to the sponsor is that they […]
